Ty Votaw is Executive Vice President and Chief Marketing Officer for the PGA TOUR. He joined the PGA TOUR in December 2005. As Chief Marketing Officer, Votaw oversees all integrated Marketing, Advertising, Brand Development, Communications, and Public Relations functions at the TOUR. Additionally, Votaw works with the other professional tours and golf organisations around the world on a variety of topics on behalf of the PGA TOUR whether it involves the World Golf Foundation, the International Golf Federation or the International Federation of PGA TOURS.
In July 2008, the International Golf Federation (IGF), recognised as the representative body for golf by the International Olympic Committee (IOC), created an Olympic Golf Committee to drive its effort for the sport’s inclusion in the 2016 Games and named Votaw as Executive Director. Votaw led golf’s Olympic effort and in October 2009 the IOC voted to include golf, along with Rugby Sevens, in the 2016 Olympic Games. In December 2010, the IGF Board appointed Votaw as IGF Vice President. In this role, he worked on behalf of the IGF and the sport as a whole to ensure golf’s re-entry into the Olympic Games in 2016 was a success, which it ultimately proved to be.
Prior to joining the PGA TOUR, Votaw served as Commissioner of the LPGA. During his seven years as Commissioner, he developed and executed a Fans First strategic business plan, designed to enhance the fan experience and increase the marketability of the association and its players. The plan produced record increases in tournament attendance, television viewership and economic opportunities for LPGA players. International television coverage and the LPGA’s international tournament portfolio also increased under Votaw.
Prior to joining the LPGA, Votaw worked for the Cincinnati-based law firm, Taft, Stettinius & Hollister. He is a native of Greenford, Ohio, a graduate of Ohio University and earned his law degree at the University of North Carolina.
Mandate is 2 years, expiring in December 2022.