[vc_row in_container="yes" css=".vc_custom_1499328028455{padding-top: 40px !important;padding-bottom: 40px !important;}"][vc_column 0=""][vc_row_inner css=".vc_custom_1497619878503{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][et_heading heading="BRAND PROTECTION" heading_size="h1" heading_style="none_heading_style" heading_color="#00573c" descrption_color="#00573c"]
Responsibilities and operations of the Brand Protection Team, including the IOC Rule 50 and Rule 40 Guidelines
[/et_heading][vc_separator 0=""][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1497619878503{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][vc_column_text 0=""]Brand Protection (BRP) are responsible for ensuring that the venue remains free of commercial signage, political messages and other forms of propaganda during the hours of competition and protecting the rights of Olympic Marketing Partners by minimizing and responding to incidents of ambush marketing both within and outside the venue.
Tokyo 2020 provided basic policies related to Brand Protection in the chapter 13 of the Venue Operating Principles.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][vc_single_image image="12999" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1497619878503{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][vc_column_text 0=""]Prior to competition days, BRP will conduct ‘Clean Venue Walkthroughs’ with the IOC. In Rio 2016 this was held 7 days out from competition. The date for the Clean Venue Walkthrough should be updated here when available.
On competition days, BRP will arrive at the venue one hour prior to the opening of spectator gates to conduct a further walkthrough inspection to identify and resolve any brand infractions and will remain on site during ON HOURS and PEAK HOURS.
In addition to the above-mentioned activities, all other FAs (specifically SEC, EVS and VEM) should be responsible to identify and respond to brand protection infractions. Sport will also enforce the IOC’s Uniform and Equipment Guidelines for athletes and officials and Advertising and Propaganda guidelines (Rule 50) in cooperation with the IGF.
The OCOG also produces guidelines for brand protection - an example from Rio2016 can be found here: Branding Protection Guide for Sport Organizations.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1497619886824{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][et_heading heading="IOC Rule 50 Guidelines " heading_size="h3" heading_align="align-left" heading_style="none_heading_style" heading_color="#b39758" heading_line_color="#b39758" el_class="title-brd"][/et_heading][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1497619878503{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][vc_column_text 0=""]The IOC issues the Guidelines regarding Authorised Identifications for each Games edition. These Guidelines ensure the prohibition of any advertising or publicity in Olympic sites, as stated in the Olympic Charter Bye-Law to Rule 50 as follows:[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1497619878503{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][vc_column_text 0=""]No form of publicity or propaganda, commercial or otherwise, may appear on persons, on sportswear, accessories or more generally, on any article of clothing or equipment whatsoever worn or used by the athletes or other participants in the Olympic Games, except the identification (…) of the manufacturer of the article or equipment concerned, provided that such identification shall not be marked conspicuously for advertising purposes.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][vc_single_image image="14251" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1497619878503{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][vc_column_text 0=""]IOC Rule 50 Guidelines for the Olympic Games in Rio 2016 are attached and will be replaced with those for Tokyo 2020 as an attachment to this VOP.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][vc_single_image image="12999" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1497619886824{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][et_heading heading="IOC Rule 40 Guidelines " heading_size="h3" heading_align="align-left" heading_style="none_heading_style" heading_color="#b39758" heading_line_color="#b39758" el_class="title-brd"][/et_heading][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1497619878503{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][vc_column_text 0=""]Rule 40, Bye-law paragraph 3 of the Olympic Charter states that Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1497619878503{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][vc_column_text 0=""]The IOC Rule 40 Guidelines apply to the use of the person, name, picture or sports performance of a competitor, coach, trainer or official participating during the period (as defined in the Guidelines) of the Olympic Games.
[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][vc_single_image image="14251" img_size="full"][/vc_column_inner][/vc_row_inner][vc_row_inner css=".vc_custom_1497619878503{padding-top: 20px !important;padding-bottom: 20px !important;}"][vc_column_inner width="11/12"][vc_column_text 0=""]IOC Rule 40 Guidelines for the Olympic Games in Rio 2016 are attached and will be replaced with those for Tokyo 2020 as an attachment to this VOP.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/12"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row 0=""][vc_column 0=""][/vc_column][/vc_row][vc_row 0=""][vc_column width="1/2" el_id="outer-box"][vc_column_text 0=""][xyz-ips snippet="previous-page"][/vc_column_text][/vc_column][vc_column width="1/2" el_id="outer-box"][vc_column_text 0=""][xyz-ips snippet="next-page"][/vc_column_text][/vc_column][/vc_row]