1- Golf is universal: it is played by more than 60 million people on six continents.
2- Golf is inclusive: it is a sport that can be played for a lifetime by people of all ages, races and by men and women at the highest levels around the world.
3- Golf is respectful: the culture of the sport is based on long-standing traditions of fair play and a respect for the game and fellow competitors.
4- Golf is inspirational: Olympic golf would include the world’s best-known players representing the pinnacle of the sport’s athletes.
5- Golf is growing: it is growing in terms of participants and golf courses in golf-playing areas like Asia, Africa, Eastern Europe and South America, as well as North America and Europe where golf is more developed.
6- Golf is youthful: each year there are elite golf competitions held for young people from all over the world. The 2012 World Amateur Team Championships in Turkey welcomed teams from more than 70 countries and six continents.
7- Golf is ethical: its long history of participants calling penalties on themselves – even at the cost of losing competitions – makes it perhaps the most disciplined sport in the world in terms of integrity and honour.
8- Golf is sustainable: environmental and social stewardship is close to the heart of golf. Golf respects its surroundings and honours the natural environment. It provides natural habitats and ecosystems, improving the overall quality and treading lightly on natural resources. And fitting into the surrounding communities, golf provides employment, recreation and education.